For a realtor trying to convert social media following into actual clients, branding could be extremely helpful at every step of the sales process. The most helpful in this sense was Instagram since I could use it to market myself both in English and Arabic, allowing me to reach Middle Eastern buyers looking for a house in Miami.
At the very first stage of sales funnel, the awareness stage, social media marketing helps a person find out who exactly he is dealing with. However, attracting attention is just the tip of the iceberg. A strong brand should attract, engage and motivate people to continue following the page and contacting the owner.
In my case, the branding needs to be:
- Professional
- Approachable
- Informative
- Consistent in both English and Arabic
Seeing all those property videos, pieces of information related to real estate and communication consistently, one starts building his awareness of who you really are. Such awareness can lead to the development of trust, which could eventually bring the follower to the lead/client stage.
Strong branding goes beyond the design of Instagram account pages and can be useful even in the sales process of real estate.
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