“I think Real Estate agents should reconsider some of the traditional marketing methods that used to work like personalized yard signs etc. I’m not saying don’t do them, but those efforts seem to have become the bare minimum.
Real Estate Agents that stand out in the super competitive industry are going to social media to get leads and secure deals. Well-done home tours, engaging walkthroughs and consistent updates are turning some real estate agents into local resources for home buyers. Some followers may not be in the market to buy for several months or years before reaching out to an agent that they’ve become very familiar with, over time, via social media. I think any serious real estate agent would see the value in developing an online brand and presence that will drive leads for years to come.
Disclaimer, I’m not in the industry so this is all opinion, but if I were hired for a marketing role with an agency, this is the approach I’d start with 🙂 hope this helps”
Benjamin Paul
Web & Marketing Analyst | E-Commerce Optimization | AI-Driven Insights
